Anna Hirschfeld


Public Digital

Anna is a product and agile delivery specialist. She worked with the UK’s Department for Work and Pensions on the design and delivery of Universal Credit (a payment to help with living costs), from 2013 to 2020.

Anna is passionate about helping organisations deliver whole service transformation, taking internet-era ways of working and helping the whole organisation work in an iterative and user-focussed way. During her time on Universal Credit, Anna set up ways of product roadmapping in the context of a wider change programme as well as scaling delivery teams across a number of locations. She prioritised security and made sure it was embedded in design. She also lead Universal Credit’s integration with GOV.UK Verify.

Before she worked with the UK Government, Anna worked in the UK non-profit sector and in local government on housing regeneration.

Ask Anna about:

    • Product management and agile delivery
    • Whole service transformation
    • Scaling agile delivery teams
    • Embedding secure design thinking into your teams
    • Digital delivery of social security services


I see you there: Ways to control your biggest risks in digital identity

02/11/2021 13.20 - 14.50

Workshop TrackChannel 4Workshop

With the impact of Covid-19, the need to tackle digital identity is only growing. The ongoing global debates on privacy and data protection are changing opinions on how it should be tackled, including through verifiable credentials. But the conversation is often about technology choices instead of the needs of citizens and the types of services digital identity is required for.

Join a discussion... read more